Monday, May 2, 2011

YOU ARE WHAT YOU TWEET



Twenty-two year old Connor Riley, a graduate student at the University of California lost her job right after she got it when she wrote about it on Twitter. After being offered a job at networking company Cisco, Riley decided to tweet, “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” And once Tim Levad, a channel partner for Cisco Alert discovered this he gladly passed her comment along to her hiring manager. Not that this wasn’t enough to embarrass her, but her page was not at all private and immediately Riley became a laughingstock on the Internet and earned herself the name “Cisco fatty.”

This is a classic example of when someone thinks they’re extremely clever and want the world to see it, but instead it backfires horribly. When I read her tweet it looks to me like something that sounded funny but only as a joke and the problem there is companies don’t like to joke about their reputation. All they want to see is that you love their business and everything they do. Anything else will certainly draw attention, especially at a place that hires people specifically to monitor chatter about it online. People need to realize that just because you think you thought of something clever you don’t have to share it, just keep it to yourself. And secondly we don’t live in a world with privacy anymore. If you can find out information about anyone then anyone can find out information about you, so make sure what they find is something you want them to see.

Do you think the “Cisco fatty” bit off more than she could chew too?

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